Dior’s visual identity is framed by its long-standing logo. It uses a bold black and white colour scheme and is very minimal. Everything else then follows around this with the minimalist theme running throughout their visuals. When you look at their products, in particular bags, they’ll only include one or two colours alongside the simple logo. They may also use one of their signature patterns which looks busier, but still minimal with only a couple colours again, making their products statements, but also timeless.
When thinking of Dior, we associate high quality and price, with materials such as silk and beautiful embroidery products coming to mind. Alongside this, we see their longstanding logo and name tag which marks every item in some way.
Below I have made a brand board which shows how Dior presents visually as brand. It shows the colours commonly used throughout interiors and designs, and images that would come to mind when thinking of the brand.
Dior’s physical stores makes up a large part of their visual identity. They are often very spacious with an elegant ambience running throughout (Bhasin,H.B. 2019). To create this, they us multiple shades of grey with black and white for a sophisticated feel. For displays they often use glass and mirrored surfaces to add to the spacious and elegant feel. This combined with the one-to-one customer service offered in stores allows the customer to feel special and assured they are receiving a high-quality product, reinforces the brands values.When we look at Dior’s online presence, their visual identity is kept consistent. Their website remains minimal, containing black and white with touches of grey and simple, yet bold fonts. The tone of their website remains elegant, classic and minimal to sit perfectly alongside their physical stores. Similarly, to the in-store experience, the ambience the shoppers experience can then be altered slightly by the season and the imagery and products that go along with it. For example, some collections may contain more feminine colours so will create a different feel to those with dark, moody colours.
References
Bhasin,H.B. (2019) ,Marketing Mix of Dior-Dior Marketing Mix.
. Available at: https://www.marketing91.com/marketing-mix-dior/ (Accessed: 26/03/20).
Mcdowell. C.M. (2015), Christian Dior. Available at: https://www.businessoffashion.com/articles/education/christian-dior-1905-1957 (Accessed: 26/03/20).
When thinking of Dior, we associate high quality and price, with materials such as silk and beautiful embroidery products coming to mind. Alongside this, we see their longstanding logo and name tag which marks every item in some way.
Below I have made a brand board which shows how Dior presents visually as brand. It shows the colours commonly used throughout interiors and designs, and images that would come to mind when thinking of the brand.
Dior’s physical stores makes up a large part of their visual identity. They are often very spacious with an elegant ambience running throughout (Bhasin,H.B. 2019). To create this, they us multiple shades of grey with black and white for a sophisticated feel. For displays they often use glass and mirrored surfaces to add to the spacious and elegant feel. This combined with the one-to-one customer service offered in stores allows the customer to feel special and assured they are receiving a high-quality product, reinforces the brands values.When we look at Dior’s online presence, their visual identity is kept consistent. Their website remains minimal, containing black and white with touches of grey and simple, yet bold fonts. The tone of their website remains elegant, classic and minimal to sit perfectly alongside their physical stores. Similarly, to the in-store experience, the ambience the shoppers experience can then be altered slightly by the season and the imagery and products that go along with it. For example, some collections may contain more feminine colours so will create a different feel to those with dark, moody colours.
References
Bhasin,H.B. (2019) ,Marketing Mix of Dior-Dior Marketing Mix.
. Available at: https://www.marketing91.com/marketing-mix-dior/ (Accessed: 26/03/20).
Mcdowell. C.M. (2015), Christian Dior. Available at: https://www.businessoffashion.com/articles/education/christian-dior-1905-1957 (Accessed: 26/03/20).
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